Does this really need a technical solution when a simple policy would do the job? If more features add more complexity, perhaps we should not solve every problem with a new feature. We could always add that functionality later if it really is required. Of course, that depends on whether the application is easy to expand. Making an application flexible is obviously not easy. But if the application has a plug-in infrastructure from the beginning, then adapting it over time becomes easier. The trick is to recognize from the outset of the project that you do need flexibility.
Which brings us to the next point:. When building a Web application, nothing is worse than surprises. Make sure you have all the facts before beginning. But the trick is to know the right questions to ask before building. Too often, we focus on the wrong types of questions, such as:. Focusing on these kinds of internal-facing questions may get the project approved faster, but it will lead to a far less effective application.
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In my experience, four particular questions, if neglected, will cause most problems in the development process:. Every Web application presents unique challenges. Over time, though, you learn from your mistakes and discover the key issues.
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However, there is also an opportunity to learn from one another. Unfortunately, many development teams toil away in isolation within large organizations. I hope you will take the time to share your experiences in the comments, so that we can come up with new best practice for developing Web applications in our businesses. Are you fed up with hearing about yet another Silicon Valley Web application built with fairy dust and funded by magic pixies? If so, this post is for you. Continue down that path. After that, you have to be willing to hit Publish.
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That can be scary. The book takes its cue from the Japanese concept of kaizen, which means continuous improvement — or, to be more specific, the process of achieving sustained success through small, steady steps. I am easily prone to this. I have to be intentional about pulling myself down out of the clouds so that I can actually plant my feet firmly on the ground and put one foot in front of the other … then the other … then the other.
That is the only way to achieve continuous improvement — the only way to take a big, grand idea and bring it to fruition. Building a powerful website that does everything a website should do — help you earn authority, build an audience, and drive business — is a big task. Some of the choices you have to make are big decisions, like where to host your site and what theme to use. You could also be wasting time, effort, and money.
Consider a website with useful content that adheres to a smart, cohesive strategy. But if the design is ill-fitting, and if the technology is lacking think: poor hosting and security warnings , then visitors are unlikely to stay long … if they ever reach your site at all. Not if you want your success to sustain beyond those three or four months.
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You develop, build, and launch your website in incremental steps … and then you continue taking incremental steps to avoid stagnation and drive your site toward continuous improvement. If you are intentional about avoiding the myopia that so many people approach online business with, then the time and effort, along with the money, that you invest into your website will not be an expense. It will be an investment. And the investment will pay off. We want to help you make continuous improvements to your WordPress site while saving you the time and effort it requires to find all the best tips, techniques, and important developments that are out there.
It can be overwhelming trying to keep up, and you already have enough work to do. Sites is a podcast that delivers timely insight on the four pillars of a successful WordPress website that I described above: content, design, technology, strategy. New episodes publish on Tuesdays. They are short and get straight to the point, with each episode focusing on an individual pillar.
And they all include one hyper-specific call to action to help you take that kaizen- inspired next step. Click here to subscribe to Sites on Apple Podcasts. Each edition delivers four links, one focused on each pillar of a successful website. Click here to subscribe for free. Jerod Morris has been writing for Copyblogger since He is the founder of The Showrunner -- a podcast and community for podcasters.
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This article does an excellent job of addressing the two biggest and related problems I see. Number one is the belief that you can just set it and forget it. Everything is easily labeled. But before you do that, I really suggest you at least try spending some time browsing the free themes. You can use different categories to group similar posts.
If you want to add a blog to your website, you can use different categories and posts. Simply add it to your menu and start making posts. Page titles explain to searchers what your website is about. You should use a unique title on every page of your site. Taglines are added at the end of titles across every page.
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Choose a static page that you have created. You can use plugins to do everything from adding photo galleries and submission forms to optimizing your website and creating an online store. Of course, this is just the tip of the iceberg! Last but not least — keep improving your website! As I mentioned earlier, WordPress is highly customizable. If you want to truly master WordPress, look no further than these comprehensive guides below.
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