International Marketing Management: Text and Cases

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Market Potential of Countries. International Organisations. International Trading. International Competitive Advantage and Buyers Profile. International Pricing. Market Competitive Forces Worldwide. Advertising and Promotion in International Markets.

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International Public Relations. International Marketing Research. Distribution of Goods Worldwide. International Management for Marketing Personnel.

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International Marketing Audit. International BusinesstoBusiness Marketing.

International Marketing of Services. This book attempts to make learning the nuances of the subject easy to understand from the viewpoint of students.

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  7. International trade, economic free trade zones, embargoes on exports, tariff and non-tariff barriers that companies face overseas form a major part of the book. Besides, the role of international organisations under the aegis of the United Nations Organization UNO have been given due importance. Students can learn how companies can make use of these organisations to their advantage from this book. The existing forms have been discussed here. Each group of products has its own export promotion council.

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    A list of these councils has been given in the book. These councils provide detailed information to its members. The address details of these councils, however, may need verification as these keep changing. The stakeholders of a company are the essential partners who need careful nurturing by the company.

    Considering their importance in international marketing, a separate chapter has been provided to study the various facets associated with stakeholders see Chapter An attempt has been made to make the book interactive. To this end, tasks have been provided for students that can be performed with some guidance from the faculty teaching the subject. The teaching faculty may divide the students into teams of four to six members and get them to perform the tasks of these games. The faculty should guide the students in these games and evaluate their progress.

    International Marketing

    This can form part of the students' internal assessment process. These games also provide a hands-on learning experience to the students. Marketing functions in the international arena depend on the business environment in the host countries, including their cultural ethos as buyer behaviour and pattern is dependent on the economic levels, political systems prevalent in the host countries and their competitive environment.

    Companies need to know how to scan these factors before planning international forays. This book contains topical, relevant and thought-provoking case studies for students. At the beginning of the case studies, methods for attempting case studies have been provided. The case studies are meant to take the students into a virtual corporate world, to make learning a practical and interesting exercise. This book tries to create a knowledge base for these topics, with interactive plans enabling both the students and the faculty to make the learning process easy and interesting.

    The book deals with the subject of international marketing in a lucid style using simple language for the benefit of students. The author wishes to thank Pankaj Mathur, Sanjoy Mathur and Punam Dayal who provided valuable support and encouragement during the writing of this book.

    A prolific writer, he has several management textbooks and inspirational management books to his credit.

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    LUT alumna Veronika Kiseleva - Master in International Marketing Management (MIMM)

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    Online ISBN: Online Publication Date: May 31, Print Purchase Options. Copy to Clipboard. View Copyright Page [Page 4]. Mathur, All rights reserved. Includes index. M32 List of Tables. List of Figures. List of Abbreviations.